Notes from the Brand Stand – Warren Kornblum
This is a self help book that you should handy on your shelf. It explains what to do, who to talk to and who really to pay attention to when it comes to your brand. So many examples of companies that made it big and then closed. You not only have to pay attention to the customers but also what they are doing and what new trends you will have to incorporate into your brand to keep it selling to others. If you don't your store will close. Love the word of mouth to spread about your products.
Love the examples of the children playing with new toys and not asking them what they think about them, but just by watching how they play with it, for how long or how short of a time before they go find another toy to play with.
They are key notes in each chapter. It's all summarized at the end to make it easier for you to check off the things you've done and which you need to work on.
Great resource book. So much imagination and inspirations and confident structures to base your company on.
Received this review copy from the publisher and this is my honest opinion.
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